UTD Capstone: Rebranding Snuffer's

As an illustrator and graphic designer, my art is created both digitally and traditionally. As a guide, I like to seek out a problem that may not be visible to some and solve it through new designs I make. My capstone project shows the process of graphic design and aesthetic process to upscale a brand that is in need of an upgraded style overall.

My rebrand is a combination of trying to make an old restaurant a new type of modernization and bringing out the goal of what it wants to sell, which is hamburgers and drinks. I want it to feel more appetizing, more elegant, more inviting, and more of an iconic brand for itself. I am redesigning their logo, packaging, menu, and uniforms with the use of a different color palette all in digital form. I take inspiration from Vincent Van Gogh who takes regular objects and landscape gives a whole new spin. He knew how to create a new perception of places and that is what inspires me. I rebranded Snuffer’s bar and restaurant to redesign the overall appeal it could be perceived as. My project shows the process of graphic design and aesthetic process to upscale a brand that currently had no appeal to the viewer.

 This rebranding is just one of many new perspectives I wish to create. I like to sometimes take these new ideas and work them into new illustrations. I am continuously exploring and challenging myself every day to find a new way to create a piece of my perspective on a screen, canvas, or paper.